Astrology is a meme, and it’s spreading in that blooming, unfurling way that memes do. On social media, astrologers and astrology meme machines amass tens or hundreds of thousands of followers, people joke about Mercury retrograde, and categorize “the signs as …” literally anything: cat breeds, Oscar Wilde quotes, Stranger Things characters, varieties of โหราศาสตร์ยูเรเนียน พื้นฐาน. In online publications, daily, weekly, and monthly horoscopes, and zodiac-themed listicles flourish.
This isn’t the initial moment astrology’s had and it won’t be the last. The practice has been around in various forms for thousands of years. More recently, the New Age movement of the 1960s and ’70s was included with a heaping helping from the zodiac. (Some also reference the New Age because the “Age of Aquarius”-the 2,000-year period right after the Earth is considered to move to the Aquarius sign.)
Inside the decades in between the New Age boom and now, while astrology certainly didn’t vanish entirely-you could still regularly find horoscopes in the back pages of magazines-it “went to being a bit more inside the background,” says Chani Nicholas, an astrologer based in La. “Then there’s something that’s happened within the last five years that’s given it an edginess, a relevance for this particular time as well as place, it hasn’t had for a good 35 years. Millennials have got it and run along with it.”
Many people I spoke to for this particular piece said that they had a sense that this stigma mounted on astrology, even though it still exists, had receded as the practice has grabbed a foothold in online culture, especially for young adults.
“Over the past a couple of years, we’ve really seen a reframing of brand new Age practices, very much geared toward a Millennial and young Gen X quotient,” says Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends.
Callie Beusman, a senior editor at Broadly, says traffic for that site’s horoscopes “has grown really exponentially.” Stella Bugbee, the president and editor-in-chief of The Cut, says an average horoscope post on the site got 150 percent increased traffic in 2017 than the year before.
In some ways, astrology is perfectly best for the internet age. There’s a low barrier to entry, and nearly endless depths to plumb if you think like falling down a Google research hole. The accessibility to more in-depth information online has given this cultural wave of astrology a certain erudition-more jokes about Saturn returns, fewer “Hey baby, what’s your sign?” pickup lines.
A quick primer: Astrology is not really a science; there’s no evidence that one’s zodiac sign actually correlates to personality. But the system features its own kind of logic. Astrology ascribes meaning to the placement in the sun, the moon, and the planets within 12 parts of the sky-indications of the zodiac. You likely know your sun sign, the favourite zodiac sign, ixizqr if you’re not an astrology buff. It’s based upon in which the sun was on your own birthday. But the placement in the moon and all the other planets during the time and site of your own birth adds additional shades for the picture of yourself painted by the “birth chart.”
“The kids these days and their โหราศาสตร์ยูเรเนียน ฟรี are like the perfect context for astrology.”
What horoscopes are supposed to do is provide you with information about exactly what the planets are doing right now, and in the future, and exactly how all of that affects each sign. “Think in the planets as a cocktail party,” explains Susan Miller, the most popular astrologer who founded the Astrology Zone website. “You might have three people talking together, two might be over in the corner arguing, Venus and Mars might be kissing each other. I need to make sense of those conversations which can be happening monthly to suit your needs.”