Recently, an Atlanta personal injury lawyer has been making waves in the blogosphere with a creative new law firm marketing campaign. The attorney, now – and perhaps forever- is becoming called the “Bald Lawyer.” His billboard campaign has attracted attention not only in the ABA Journal, but additionally on a whole host of other sites, even showing up on the website of a major communications firm in the uk. With the volume of widespread positive attention he’s receiving, it appears clear that his creative advertising effort was a complete success.
Innovative Law Firm Marketing: Standing Out From The Competition. Law firm marketing has become ubiquitous, having a lawyer billboard on every corner and lawyers promising to obtain a speedy divorce or a big cash settlement during every commercial break. Since there is so much legal advertising happening, it could be tough to get prospective clients to sit down up and take notice.
Lawyers have a special challenge in obtaining customer’s to pay for attention, since unlike selling a sleek and sexy new car or even a cool new beverage, lawyer’s aren’t selling a way of life. Lots of the lawyers who advertise offer aid to folks who usually will become thinking about their services only if something went wrong, and for everybody else, their ads will blend into the background.
Even when someone is seeking an attorney, clients will have a hard time differentiating between one lawyer’s promise to “get justice” or “get results” and also the similar promise produced by countless others, often all standing in front of the same stock list of law books within the generic law office very popular in legal ads.
Not for the Bald Lawyer. His eye-catching billboard features the slogan “Injured? Don’t Pull Your Own Hair out!” Below that is a big shot of the lawyer along with his bald head, and also the address for his website ‘MyBaldLawyer.com.”
Exactly What Makes The Bald Lawyer Ad Work. The Bald Lawyer ad works and stands apart from other law firm marketing since it is different. It shatters the stereotype of the conservative, unapproachable and uptight lawyer by allowing the attorney to poke fun at himself… yet it will this without undermining legal requirements or perhaps the legal profession.
The billboard also stands out since it attracts attention and because it gives the reader an exciting image. That image is with a website directly linked to it, which fixes itself in the viewer’s mind right together with the image, becoming simple to remember.
Clients who see the bald lawyer ad will take more notice of it- even when just for a couple seconds out of curiosity- than they would just another lawyer ad. This can translate into the ad residing in their brains, consciously or subconsciously. Subsequently, when they need to have a lawyer, they may just be tempted to visit the website they remember through the billboard where wvxsug can learn about the services the bald lawyer offers.
Creating Your Very Own Innovative Ad. Other attorneys who want to take their law firm marketing efforts to the next level can take a page out from the bald lawyer’s book. The ad is an important reminder that innovation is essential in successful legal marketing, which by offering clients some approach to distinguish you against the competition (preferably an exciting way), you are able to stand above the rest.
When crafting your very own advertising campaign, think of exactly what makes you different. What facets of your law practice management or law firm enable you to stand out from the group and increase the value of your clients? If you can identify a thing that sets you apart and you could present that something in a new and inventive way, your law firm advertising campaign will definitely be a amazing success.