I have known paranoid individuals for most of my life. Usually their paranoia is self-destructive, not a pleasant thing to experience. Some people are paranoid that others are trying to take their wealth, or their wife, or their glory, or that they will be contaminated and made ill. The gamut of fears that paranoid individuals believe they confront is endless. These insecurities can become severe handicaps that will handicap one as life unfolds.
On the other hand, paranoia for the entrepreneur or perhaps an inventor is usually a healthy mindset, in terms of their work product is concerned. We counsel clients to imagine that somewhere, someone is concentrating on an idea that may beat or surpass their idea in the market. Another part of oft provided advice is this: “time is not an entrepreneur’s friend”.
The tech world of the 1970’s and 1980’s was the middle of the highest entrepreneurial explosion in history. Whole industries were born as well as the nature of human existence was radically changed, and improved, as new applications were discovered and commercialized by these ambitious pioneers. The Idea Patent has always provided the greatest rewards to the first one to market mover. Being paranoid is actually a worthy and necessary trait that every successful innovators possess and control within their push to get their idea for the market before competitors.
After putting himself from the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in america Marine Corp, Mr. Ficke commenced an occupation in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Good Hair Care at age 28, then he launched numerous ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance.
Geoff Ficke has been a serial entrepreneur for pretty much half a century. As being a small boy, earning his spending money doing odd jobs inside the neighborhood, he learned the need for selling himself, offering service and good value.
Retailers always assume the stance of the items have you accomplished for me lately!
I cannot overstate the value of paranoia and urgency as being essential arrows inside the successful entrepreneurs quiver. We have seen the unsettling despair that engulfs inventors that see their work, dream and investment scuttled by overconfidence and delay. It is far from pretty to experience, but happens far more frequently than you can imagine. The actual waste is that it can almost always be averted if prudent steps are taken to move and become aggressive.
Paranoia and urgency are first cousins when wanting to launch Inventhelp Company, service or idea. The fear of getting beat to hold shelves with a competitor insures that driven entrepreneurs move expeditiously to perfect and launch their enterprise as quickly as reasonably possible. This can be positive paranoia.
The fantastic Technology entrepreneur Andy Grove was once asked what dictum he used as being a basis for running his Company, Intel. His response was simple: “merely the paranoid survive”. Mr. Grove grew Intel coming from a garage business in Silicon Valley into the world’s largest computer chip manufacturer and a lynchpin inside the fabulous spread of technology into virtually any home and office on the planet.
The true secret to insure continued success will be the speed which the innovator uses to penetrate the current market. The first one to market mover has the benefit of being recognized by the trade as the “real innovator”. They have introduced jxegmd product which defines the category. While knock off products can be cheaper, or come in a number of styles, they are considered as followers, not leaders, when the entrepreneur moves aggressively to distribute the piece towards the widest sales universe.
After the product hits store shelves, to be able to secure long term success, a whole new type of paranoia must can be found in to play. Currently, the inventor must confront the possibility, actually the probability in the event the product achieves initial success, that competitors will immediately begin the process of knocking off, or duplicating the How To Patent An Idea With Invent Help. Duplication could be the best form of flattery. However, when a well-healed competitor decides the opportunity is ripe they could flood the marketplace with cheaper versions of the product. You have to anticipate and be equipped for this probability.
A second factor to cementing a first to promote mover advantage is: quickly follow-in the launch item/s with line extensions. Here is another absolute marketing reality: Your product or service is never the highest, only the latest”. Buyers will watch sales trends. As soon as your launch item begins to gain traction, they will want to know what new stuff you have arriving at stoke the pipeline.