Webmasters who own PBNs take part in covert activity. They have to conceal their network from prying eyes. As a result, they prevent bots from brands like Ahrefs and Majestic from crawling their sites. That way, their clients’ competitors can’t see what they’re doing.
It’s all pretty clever, however the clients of the PBN owners put an awful lot of faith inside their capacity to cover their tracks. If, for whatever reason, those tracks aren’t covered adequately, then those PBNs may get discovered and every one of their backlinks is going to be worthless. Keep in mind additionally that the way PBN owners block bots from crawling their internet site is by updating the robots.txt file. But there’s no written law saying any company has to obey what’s in the robots.txt file!
A whole lot worse, bots can easily see what’s inside the robots.txt file. If it appears like the web page is blocking plenty of bots from crawling, that might in as well as itself be a sign to Google the site is shady. If Google does determine the site is link-spam haven, then expect the backlinks on the site to be worthless.
Individuals who own PBNs aren’t running a charity. You’re going to need to pay for your backlinks. Exactly how much will you pay? That will depend on the reputation of the PBN owner and if you’ve got both hands over a promo code. In general, expect to spend a couple of hundred bucks for about 1 to 5 backlinks. Each backlink should come from the different domain on the PBN.
To acquire the cash, you’ll frequently get virtually no evidence the links you bought are live anywhere. Why? Remember, PBN owners hide their sites. So instead of getting a listing of pages with backlinks, you’ll just get a list of domains which include your links with TF/CF info for each domain.
One more reason to use PBNs and purchasing backlinks: it’s usually the case that they’re run by one individual that has hardly any leisure time. As a result, the PBN webmaster “creates” content for you personally just by spinning existing content on the web. If you’re not really acquainted with the idea of “spinning,” it’s wherein some blackhat enthusiasts take content that’s already online and use software to paraphrase it. That’s the way they avoid duplicate content penalties.
The problem is that spinning software isn’t anywhere near perfect. It’s often the case that spun content looks like something authored by a child in Kindergarten. If Google detects poor grammar inside the article that links back to your web site, you can bet it is going to devalue the link. When that takes place, you won’t get anything for the money you spent.
Webmasters who host PBNs can also be notorious for making use of shortform content. A backlink you get will usually end up in a post that merely has about 300-350 words. Put simply, PBN owners just do enough to obtain a little bit of qunpqg juice. That doesn’t look authentic, plus it probably isn’t planning to fool Google for a lot longer. Keep in mind that you’ll see far better SEO benefits with longform content, which can be rarely offered once you purchase backlinks.
We’ve already discussed a couple of ways in which Google can determine if you are buying backlinks. First, it may find out if the web site is trying to protect its tracks digitally. Second, it might get on the spun content.
There are many methods Google knows, though. For example, a number of your backlinks might not be relevant. In the event you buy a backlink online that deals with pets and it also points for your site that’s all about auto repair, Google’s algorithm will realize that. The backlink won’t appear “right.”
Also, if you go cheap and buy backlinks from low-quality websites, Google will quickly determine that they’re probably spam. Moreover, you can be assured that the folks at Google are monitoring the black hat sites to learn about people selling backlinks. Whenever you can locate a vendor that’s selling backlinks, so can Google.