Hungry Howie’s, a nationally recognized carry out and delivery pizza chain based in Madison Heights, Michigan, is recognized for its Flavored Crust® and now for its loyalty program. Howie Rewards® is an easy, user-friendly program that automatically tracks participating purchases and rewards guests for every six qualifying online orders.
Howie’s launched this system mid-2016, after selecting Revention’s loyalty program Honeycomb. Revention’s development team and hungry howies pizza menu worked together to change the loyalty program to suit their exact requirements. “Having Revention build the architecture of our loyalty program just made sense,” states Dan McKay, Director of this. “They already provide our POS and web-based Ordering, which suggests they understand our operational and customer interactions on all fronts.”
Honeycomb is actually a robust loyalty engine that tracks customer data above store, and supplies updates to members via email based on qualifying actions or purchases across locations. The platform utilizes HungerRush online ordering since the customer facing portal minimizing customer credentials. “Our vision for Honeycomb is to provide a support structure that allows a consistent, brand unifying experience across platforms and locations,” states Laura Gaudin, Director of Product Management. Honeycomb provides staff with all the perfect re-direction to any questions, allowing them to train consumers and direct them to the online ordering platform.
The Howie’s team has seen major success with internet only participation in 2017. Howie’s processed over 850,000 loyalty orders totaling over $15 million in net sales. The Howie’s team has given back over 147,000 medium two-topping pizzas to their guests. Howie Rewards® success is best shown inside the redemption rate of 74%. “We knew the integration with online ordering would be huge,” states McKay. “We didn’t anticipate exactly how much impact the loyalty interface inside the online menu would be. Most loyalty platforms plateau in a 20% redemption rate because of manual redemption codes or incomplete integrations. With Honeycomb, we’ve tripled that benchmark within the first year as a result of online ordering and mobile application integration.”
About Revention – Revention is the leading developer of complete, customizable restaurant and entertainment management solutions designed to streamline the way hospitality concepts work. Revention’s offerings include point-of-sale solutions, HungerRush™ integrated online ordering, and Revention Enterprise. Revention provides a complete solution that includes viywur installation, training, technical support and a lot more. For additional information, visit www.revention.com.
About Hungry Howie’s – Founded in 1973, Hungry Howie’s Pizza is a national pizza franchise that is certainly faithful to its tradition of providing delicious, high-quality and original Flavored Crust® pizzas including eight flavors: butter, butter cheese, Cajun, garlic herb, onion, ranch, sesame and Asiago cheese. Its menu features oven-baked calzone-style subs, Howie Breads®, crisp & cool salads, and flavored wings that create a unique and irreplaceable position inside the pizza market. Starting in Taylor, MI, hungry howie continues to grow to just about 600 locations in 21 states across the U.S.