Introducing SEO Ranking Factors – What will make me top? Or more precisely “Do you know the factors that determine my position within the natural listings for a specific key phrase and what is their relative importance?” Wow! Those are the questions that everyone involved in SEO, from clients to agencies, wants and needs to know. So let’s work through some answers.
Unfortunately, the number of individuals who can definitively answer these questions by concisely explaining the numerous factors, and the way they work with each other, is strictly confined to the engineers who work for the major search engines.
However, through combining the experience of the authors, the review team and disclosure from the search engines and expert commentators, we now have compiled a thorough list of the most basic factors which determine position inside the listings.
What determines ranking position in the natural listings?
The position or ranking in the natural listings for the key phrase is influenced by a search engine’s ranking algorithm.
For your search query put into the search engine, the algorithm uses rules or heuristics to identify by far the most relevant pages, based on the page’s text content along with its context (which can be indicated by links off their pages and sites).
Each search engine features a different set of algorithms produced by engineers who attempt to make the best relevance because of its users.
However, the ranking of natural listings has evolved as a science within the last ten years, according to an even longer history of document indexing and retrieval history. As with every sciences, you can find fundamental principles which apply. In order to deliver relevance search engines often use common internet search engine ranking factors.
Enough with the science: get with all the ranking factors…
We are going to quickly enough. But before we all do here’s anything towards the wise: understanding many of the most common ranking factors is straightforward. Keyword: ‘straightforward’.
In the last couple of years many bedroom cowboys and unethical agencies have raked in fees by pretending that SEO is all about wearing a black hat, doing the search voodoo, etc. But there is no need for any smoke or mirrors. Should your agency refuses to disclose its techniques to then you our advice is usually to move ahead. Immediately!
Inspite of the mystique perpetuated about SEO it isn’t terribly difficult to grasp the concepts. The difficulty lies in managing your keywords and optimization on the long term. Not in comprehending the ranking factors.
Who in my organization has to know about this stuff?
It is vital for your technology team / agencies to comprehend these ranking factors. Additionally it is imperative that every content owners / authors / stakeholders understand how good quality content can improve search rankings. Authors must know which key phrases to make use of, otherwise you won’t possess a joined up strategy.
Applying simple ‘house style’ rules can help generate visits from qualified visitors. In fact let’s coin a phrase: ‘house strategy’. You have to create a ‘house strategy guide’ for your authors and editors.
Therefore I can ditch my SEO agency, right?
It depends, is the honest answer. You might have the capacity to, yet it is very likely that the guide will inform your pursuit strategy, with you making the calls. However you will still need somebody to manage it (either in-house or outsourced). Ultimately this informative guide to browse marketing is about increasing ROI and maximising rankings, not about saving costs.
There remains a great necessity for solid, ethical SEO agencies. Management and optimization is surely an ongoing task. The larger your company / market / website, the bigger that task will be. High volume search-terms and intense competition signifies that applying specific optimization techniques is required to rank well. Ethical SEO agencies can aid you with this.
The holy grail of SEO would be to gain a high, stable and long-term presence on the top in the SERPs for phrases which have both high volume and which convert well.
Agencies can also help by putting the brakes by yourself enthusiasm, as over-optimization is a leading cause of online search engine penalties. Equally, after looking at this informative guide, you will be able to determine whether your existing agency has ended-egging the SEO cake, or feeding you unsound advice.
Remember that search engines like google also employ ranking penalties for websites / pages. They employ filters in their algorithms that penalize websites for online search engine spamming (such as over-optimization of the hbfphu or non-natural links from other sites ).
Now for that six key ranking factors…
1. Planning and strategy including setting performance targets.
2. Index inclusion and coverage.
3. On-page optimization.
4. Link-building (external and internal).
5. SEO process.
6. Conversion efficiency.
Of such six areas, those in the middle of search engine ranking are success factors 2, 3 and 4. Why? Well, if your pages are certainly not included in the index then you certainly cannot be prepared to gain any online search engine referrals. Once included, outcomes are dependent on the blend of on-page optimization and link-building.
When we speak about link-building we’re mainly considering third party links, but an excellent internal linking structure ought to be adopted inside your own website/s. You will find proven benefits.
The numerous factors used by search engines like google to determine relevance can be simplified into the two most important factors that are essential for good ranking positions.