In a nutshell, the two main varieties of SEO for lawyers you and your firm can do. Just to maybe get you up to speed, Search engine optimization stands for search engine optimization and it’s all about getting your site to rank up to possible with search engines. Back to the two types of Search engine optimization:
On-page, also called on-site search engine optimization. Off-page, also known as off-site. This article concentrates on off-page SEO. However, just so that you know, on-page SEO is primarily concerning the key search terms placed on the pages of your site. As an example, a lawyer’s home page key keyphrases may “Washington criminal lawyer” and “Bellingham DUI lawyers”. Most SEO results come from off-page SEO which boils down to acquiring many and high-quality links to your website. These links are called inbound links. The main thing that improves your rankings with search engines like google will be the number and quality of links to your site.
Ways to get those inbound links for your lawyer website? You can find 3 main techniques for getting backlinks:
* attract them;
* go and obtain them; and
* create one-way backlinks yourself.
* Attracting backlinks
You have to develop a reason inside your website for the next website or blog to wish to link to your website. The simplest way to do that is create content that folks will like. Content can be written, audio, images, and video. Lawyers have a very good opportunity attracting links since they have specialized knowledge that people have to know about. Therefore, writing in-depth about your practice area will probably attract links. Be sure the titles of your content are compelling and avoid writing a lot of in legal language. It may be informative, but it’s not compelling.
Go and obtain backlinks through link exchanges – A favorite technique for acquiring inbound links is trading links with other lawyers. Type “lawyer link exchange” and you’ll get no shortage of law firm websites ready to exchange links. There’s an excellent debate inside the SEO community right now about how exactly effective link exchanges are. Within my experience inbound links due to link exchanges are still valuable and can boost your search engine ranking positions. Link exchanges are false votes of popularity to get a website (the idea behind using links being a ranking criterion); however, it’s not always the case. Lawyers listing other lawyers can be considered a service for individuals needing a legal representative in another location. After the day, inside my knowledge of my websites, link exchanging works.
Create one-way inbound links yourself. One-way links are those that you don’t reciprocate a web link. You can create one-way backlinks in 4 ways:
* Write and publish articles online;
* Comment on blogs that don’t have a no-follow tag;
* Social bookmark your site; and
* List your lawyer website with internet directories.
* Writing and publishing articles online
Well, writing and publishing on EzineArticles is a perfect example. If you look at the bottom of this article you’re reading, you’ll view a brief bio or resource box. Because box I placed two links. EzineArticles.com (and the majority of the numerous article submission sites online) permit two links to a site of your choosing (that suit in the terms, lawyer websites are permitted). The problem with writing and publishing articles will it be takes a long time. If you don’t like writing, then it’s a chore. Part of great SEO for lawyers does it fast and efficient. That said, most lawyers can write so publishing online isn’t too onerous.
Comment on blogs that don’t possess a no-follow tag – Without getting technical, perform a search for blogs that don’t do not have-follow tag in the comments and you’ll find many. No-follow tags are website coding which makes the link invisible to look engines and for that reason useless for SEO purposes for you. Go these non no-follow commenting blogs and leave comments with links in your site. Only visit sites related to your site.
Social bookmarking your web site – There are dozens, if not countless social bookmarking websites. It’ s best if you have someone at another IP address bookmark your website. Don’t have the identical person repeatedly bookmark your website and don’t you bookmark your site.
List your lawyer website with internet directories – There are a minimum of more than a thousand online directories. When you list your site under a particular category, you receive a connect to your web site.
Disadvantage in creating your own one-way links – The down-side to making your very own one-way links is that it’s very time-consuming work. Writing and publishing a great article needs time. Finding related blogs and commenting appropriately szvbbv time. Bookmarking your site on dozens of social bookmarking sites takes time. Registering and listing your law firm’s site with one thousand online directory takes a lot of time. Don’t get me wrong, this is how SEO for lawyers is done. It’s worth it within the long-run because those links give your site online search engine ranking power indefinitely.