As mentioned previously, not only should your press release have a catchy title and sub headline, your first paragraph will also be extremely important. This is the perfect area for giving information about what you are actually seeking to portray to the reader. Perhaps the usage of some statistics may be used, so long as you do not go overboard.
In case you have already written a powerful headline and sub headline, chances are you are very well underway to writing an excellent press release. Target The Media > Press Release Distribution Writing Tips At 24-7PressRelease.com – Targeting The Media
Concentrate On The Media – That is your audience? Sure it will be nice, in a perfect world if everyone could read your press release. A great way to achieve this is having someone distribute these details for you. Starting with us is a great starting point, however a well written press release could have reiterations authored by journalists for publication on websites, in trade publications and or on the radio/television.
Because of this should you write your press release whilst keeping the media under consideration, you should have a better probability of gaining second level exposure. First level exposure is through over at this website such as 24-7pressrelease.com. Second level exposure occurs when the media pickup your story, call you, or simply just modify it for his or her own use. This is when you are going to receive extremely targeted being exposed to your industry.
Although personally exposure is usually nice, the targeted exposure is the place you could eventually reap the benefits of obtaining customers or having the attention of the targeted audience.
Keeping your press release simple, to the level, readable and grammatically correct having a unique story will enhance your odds of someone from your media picking up your story.
Attribution – So what is attribution and just how do i incorporate great at my press release? Attribution is the method of assigning a top quality or character to someone or thing. This may also be seen as assigning to your cause or source. Most well written pr releases use attribution. Should your company will be trying to use attribution (quoting information on another Company or individual) inside your press release, ensure you know your sources, and have your facts and information correct.
For starters, it is a great idea to possess permission from sources where you are making quotes from copyright information. If you are using copyright information in your press release and you should not attain written permission to use this info, you might be held liable.
When making a quote from copyright information, make sure you state the origin from the quote like the date. If you are making a comment on the quote, from copyright information, make sure to are the full name from the individual making the quote and their position. This will help validate your release.
In this particular bad example, there is absolutely no attribution. The example does not state who made the quote, nor that is commenting on the quote or their position. This too lacks source and date information.
On the quote produced by John Doe, marketing manager of XYZ Corporation within the Thursday February 1, 2004 edition in the Sun Newspaper “XYZ is to raise rates…”, Jane doe, president of ABC comments “This can be something we will take advantage of…”.
Within this example, all sources, names and positions are clearly stated regarding not leave your reader wondering about the credibility from the press release.
Even though there are instances when quotes of copyright information may be used without written permission from your Company being quoted, this can be generally done in a positive context and is not the very best practice to follow.
What Might Appear To Be News. What might appear to be news to you possibly will not be for any interest to most people, or even the media. Make sure that once you write your press release you have something to publish about. Keep your press release as an interesting story to inform. Make sure you will grab the interest of the general public. Ensure it is unique. Ask a few people should they think that what you are actually about to write will be of general interest towards the media or public.
What Not To Talk About Or Do – There are particular don’ts which can be uncomplicated to follow. Do not write your press release as if it would read such as an advertisement. Do not submit your press release when it is encotg with grammatical errors and typos. Usually do not submit your press release when it is aimed toward illegal activity, stock promotion (unless you are a registered part of the NASD using a registration number), hatred towards others, or terrorism. Usually do not continually submit the identical press release over and over, or even one that.