While developing mobile phone applications, businesses target Android due to its massive worldwide mobile operating system market share. Alphabet has made Android available as an open source mobile platform. Also, it updates the mobile os at regular intervals with additional features and enhancements. But the penetration rate of individual versions of the mobile operating-system differs.

Alphabet will not regulate the Android smartphones, tablets, and phablets manufactured by various companies. Hence, the devices manufactured by different companies include varying hardware features despite being powered through the same version of Android. For this reason; it might be required for developers build mobile apps by targeting a variety of devices powered by different versions of Android.

While planning, developing, and testing the mobile app, they need to focus extensively on its accessibility, functionality, performance, usability, and security of the mobile app to help keep the users engaged irrespective of their selection of Android device. Also, they have to explore approaches to make the app deliver personalized user experience across varying devices and os version. They further have to address several common challenges to produce a strong Android app.

As said before, the current market share of individual versions of Android differs. Based on the latest data released by Google, the latest version of its mobile os – Nougat – includes a market share below its predecessors – Marshmallow, Lollipop and KitKat. Each new edition of Android comes with several additional features and enhancements. The developers must include specific features in the app making it deliver optimal user experience by making the most of these additional features. Concurrently, they also need to be sure that the app delivers rich and personalized user experience on devices powered by older versions of Android. The developers have to target multiple versions of Android to make the application popular and profitable inside the short term.

Unlike other mobile operating systems, Android is open source. Alphabet allows device manufacturers to customize its os in accordance with their specific needs. Also, it can not regulate the Android devices launched by various manufacturers. Hence, the devices include varying hardware features despite being powered from the same version of Android. For example, two devices powered by Android Nougat may differ from each other in the class of display size, resolution, camera and other hardware features. While developing an Android app, the developers need to ensure that it delivers personalized experience to each user by accessing all hardware attributes of his device.

Google has not released any common interface (UI) designing process or rules for your mobile app developers. Hence, most developers build Folkd without following any standard UI development process or rules. Once the developers create custom UI interfaces in their own individual way, the apps do not look or function consistently across different devices. The incompatibility and diversity in the UI affects the user experience delivered by the Android app directly. The smart developers go for responsive layout to keep the UI consistent across many devices. Also, the developers need to test the UI of their mobile app comprehensively by combining both real devices and emulators. But often developers find it daunting to design a UI which make the app look consistent across various Android devices.

Most developers use third-party APIs to boost the mobile app’s functionality and interoperability. But the standard of third-party APIs readily available for Android app developers differs. Some APIs are designed for a specific version of Android. Hence, these APIs do not focus on devices powered by different versions from the mobile operating system. The developers must explore ways to produce a single API work on different versions of Android. But they often find it hard to create the app work smoothly on different cfbska devices with the exact same set of APIs.

Its open source nature makes it easier for device manufacturers to customize Android according to their specific needs. But the openness and its massive market share made Android vulnerable to frequent security attacks. There are lots of occasions when security of countless Android devices has become impacted by security flaws or bugs like Stagefright, ‘Certifi-gate’ mRST, FakeID, Installer Hijacking and TowelRoot. The developers need to include robust security features within the application and use latest encryption mechanism to maintain the consumer information secure despite targeted security attacks and security flaws in Android.

The most recent data posted on various website depict that Google Play Store has a greater variety of mobile apps than Apple App Store. Also, a large proportion of Android device users prefer free apps to paid apps. Hence, the developers have to promote their mobile apps aggressively to achieve higher download numbers and implement app monetization options. They also have to implement a comprehensive digital marketing strategy to advertise the app by targeting probably the most relevant users. Many developers must avail the assistance of digital marketing professionals to promote their apps aggressively.

Users have option to select from several Android apps offering identical features and functionalities. But developers often find it daunting to develop apps with unique features and functionality. They often times include features and functionalities inside the app which make it much like numerous apps obtainable in the identical category inside the Play store. Unlike Apple, Google does not implement stringent guidelines to evaluate the standard of new apps being submitted to its app store. Absence of standardized quality assessment guidelines often make developers address issues linked to patent. Some developers must design and modify their apps in the future in order to avoid patent issues.

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